(New to the countdown? Catch up here.)
The commercial break kicks off with a time-lapse video. A shadow of the MTV logo glides across a wall. As it moves, black-clad graffiti artists paint the shadow on the wall, resulting in a mural of overlapping MTV logos. It’s a well-conceived, attention-grabbing ten-second spot.
Next up: another Gillette ad repurposed from the European market. I think it’s this one, but I can’t be sure, because back in 1988, just as we got to the stirring “Gillette, the best a man can get” chorus, I swapped videotapes. (That’s right–everything I’ve been blogging about so far in this countdown was on one jam-packed VHS tape.)
So we skip over a bunch of commercials (maybe even a January Man spot!), and start our next tape with Adam Curry talking about the MTV New Year’s Eve festivities, touting Sandra Bernhard, Kevin Seal (“he’s already on his way over to Times Square”), Sam Kinison, Julie Brown, Hall and Oates, Cameo, Vixen, Winger, Bobby Brown, Escape Club, and Poison. “That, of course, is our Big Bang ’89 New Year’s Eve party. Make sure you join us–just by watching MTV.”